60 Great Queen Street
60 Great Queen Street - Iconic elegance in the heart of Covent Garden.
60 Great Queen Street appointed Work With Milan to lead the repositioning and relaunch of Freemasons’ Hall as 60 Great Queen Street. The objective was to identify new target audiences and develop a rebranding strategy centred on the venue’s evolving identity.
The project involved the Work With Milan team creating a sales and marketing strategy that involved the development of a new website, updated sales collateral, and the launch of social media channels supported by a social media strategy. The Work with Milan team also introduced the 60 Great Queen Street team to a PR agency ideally suited to shape media messaging and elevate the venue’s positioning.
In addition, Work With Milan collaborated with the Director of Sales to implement new sales processes and sales tools, laying the foundation for a future-proof events department aligned with the organisation’s broader business goals.
Services included:
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Market analysis
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Target audience research
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Comprehensive business audit with targeted action plans
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Sales strategy, business development workshops, and marketing plan execution
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PR liaison
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Social media strategy
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Streamlining of sales and internal processes
"Work with Milan was instrumental in the successful rebrand and market positioning of 60 Great Queen street.
The invaluable advice, strategic connections, and extensive experience that Milan and his team brought to the project allowed us to launch confidently within an exceptionally tight timeline. Thanks to their guidance and support, our transition into the market was seamless and impactful.
We are genuinely excited about embarking n the next chapter of this project - launching to the private market alongside Work With Milan."
Abby Squire
Creative Marketing Director
Smart Group
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Services
Consulting
Tailored strategic support to help your business grow, increase revenue, and achieve measurable results. Work With Milan provides innovative solutions that align with your goals.
Brand Activations
Creative and impactful brand experiences that engage with your desired audience and elevate your brand’s presence. Work With Milan design and execute activations that leave lasting impressions and drive commercial success.
Training
Customised training that equips your team with the skills and insights needed to excel. From leadership to sales techniques, Work With Milan looks to improve performance across all levels.